Who we are and what we do

The Barrawarn Program is the heart of the Collingwood Football Club’s Indigenous partnerships, programs, activities and events.

Barrawarn is the Wurundjeri word for Magpie.

Developed through the Collingwood Football Club Foundation, the program aims to empower Indigenous Australians through employment and educational opportunities.

The Collingwood Football Club

The Collingwood Football Club was established in 1892, and within a month, was the largest football club in the league. Today, it’s the biggest and most famous sporting club in Australia, with teams in the Victorian Football League (VFL), Australian Football League and VFL Womens’ competitions, and the National Netball League.

Jodie Sizer


In an AFL first, CFC has named Indigenous leader Jodie Sizer as a new board member. A founding partner and co-CEO of PWC Indigenous Consulting, and life-long Pies supporter, Jodie is the first Indigenous woman to join an AFL board.

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Congratulations to proud Taungurung man Mick Harding who has just been announced as the winner of the 2018 Collingwood Football Club’s Indigenous Guernsey Design Competition. More details to follow.

For info on past winners visit
Indigenous Guernsey Competition


A world-first men’s behaviour change program was launched today by Dardi Munwurro, in partnership with the CFC and the Victorian Government, in a bid to break the cycle of family violence in Indigenous communities.

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The Collingwood Football Club Foundation

The central hub of the Collingwood community is the Collingwood Football Club Foundation. The foundation was established to oversee the development and management of the Collingwood Football Club Community Centre at Victoria Park, as well as the club’s many community partnerships, programs and activities.

Aunty Di Kerr
& Debby Lovett


NAIDOC Week celebrates the history, culture and achievements of Indigenous Australians.

It’s a week when Australian people from all walks of life are invited to participate in a range of cultural activities and events to support the local and national Indigenous community.

This year we had a visit from Uncle Kevin Coombs and in 2016 the club celebrated with bush tucker, traditional art activities and quite a few yarns!

Collingwood’s NAIDOC Week activities

Our logo

The Barrawarn Program logo was created by talented Indigenous designer Dixon Patten, a traditional descendant from the Gunnai, Yorta Yorta, Gunditjmara and Dhuduroa people. Dixon is passionate about Aboriginal art and culture and believes this passion enriches the corporate identities and artwork he designs.

National Reconciliation Week

National Reconciliation Week is held across Australia each year to celebrate and build respectful relationships between Aboriginal and Torres Strait Islander people and non-Indigenous Australians.

This year at the club, midfielder Daniel Wells enlisted the help of former AFL player Daniel Motlop, to organise a traditional Koori feast for his teammates.

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We acknowledge the Wurundjeri people of the Kulin Nations as the traditional custodians of the land on which we meet. We pay our respects to them, their culture and Elders past and present.